Despite a professional commitment to "teach ethics," speech communication literature and textbooks contain almost no advice or help on how to accomplish this task. An integrated teaching approach, however, can involve students more directly in the ethical issues that may arise in a persuasion course. The first element in increasing student awareness of ethics is emphasis on ethics as a serious matter in the course. The second element requires each student to write two or three sentences on what they consider to be the "general ethical problem or issue" in persuasion, then share their statements with others in the class and comment on them. This discussion of the various individual positions leads to the third element, the assignment of materials on ethics in the course textbook. The next formal element that focuses on ethics develops from two speech assignments: one that requires the students to use the ethical statement they wrote earlier as a guideline for a persuasive speech, and a second that requires them to meet the ethical standard established by the teacher. The last element of the course is the term paper. Students are required, based on course experience and readings, to rewrite their personal ethical standard prepared at the beginning of the class and to evaluate the ethics of the persuasive event they analyze using that standard. By including a statement of ethics as a course objective, the students and teacher are reminded, from the beginning, that ethics is a matter of serious concern in persuasion. (HOD)