ERIC Number: ED209207
Record Type: Non-Journal
Publication Date: 1979-Nov
Reference Count: N/A
FITness for LIFEstyle.....A Professional Seminar on Employee Fitness. Proceedings of a Workshop for Health and Fitness Professionals (Gimli, Manitoba, Canada, November 6, 7, 8, 1979).
Tweed, W. A.; And Others
The speeches presented in this compilation address the topic of employee fitness and are given by professionals in health management, fitness consulting, and marketing and program development. An overview of developments by the Canadian federal government in the area of employee fitness is given in the first speech. A brief history of federal involvement in employee fitness precedes an outline of corporate and individual benefits arising from employee fitness programming. Examples are given of strategies employed by the federal government in development of employee fitness programs and materials. The second speech offers a discussion on the development and implementation of the Canada Life Project in Toronto. Results are reported of a controlled study of the effects of a well-regulated employee fitness program in a large corporation. The impact of the program on fitness levels, absenteeism, productivity, worker satisfaction, and health costs is evaluated. In the third speech, a description is given of the rationale for the Canada Life Project, and a brief discussion of the financing of the project is presented. The concept of leisure as an important consideration in conjunction with activity is examined in the fourth speech. The status of leisure education and counseling in the community and in the work place is discussed. It is pointed out that there is a need for specialized services to aid people in using their leisure time effectively. In the fifth speech, current fitness programs in business organizations are analyzed. Suggestions are made for improving the effectiveness of programs of this type. The use of basic marketing techniques to promote and sell activity programs to businesses is recommended in the sixth speech. The final speech discusses practical aspects of facilities and program development in implementing fitness programs in businesses and corporations. (JD)
Publication Type: Reports - Descriptive; Collected Works - Proceedings
Education Level: N/A
Authoring Institution: Manitoba Heart Foundation, Winnipeg.
Identifiers - Location: Canada