This revision of the 1975 publication contains guidelines and criteria for school and system-level media programs based on a broad concept of services intended to provide students and teachers with media services and resources essential for quality education. These recommendations cover specific skills, services, personnel, budgeting guidelines, equipment, materials, physical facilities, and school-community coordination. Quantitative guidelines, where specified, are arranged in three levels to enable North Carolina schools to develop both short-range and long-range goals. It is recommended that, since the schools are either approaching or have achieved Level I (Minimal), they should attempt to reach Level II (Desirable) within a 3-year period, and should develop plans to attain Level III (Exemplary) within another three years. A selected bibliography lists seven North Carolina Department of Public Instruction Publications, ten professional books, and four professional periodicals to supplement the broad plan and provide more detailed guidance for planning, developing, and managing unified media programs. Information sheets, copies of reporting forms, charts, and various explanatory notes are appended. (CHC)