ERIC Number: ED208874
Record Type: RIE
Publication Date: 1980-Sep-5
Reference Count: 0
Children's Visual Attention: Effects of Color, Complexity, Movement and Incongruity.
Four-, six- and eight-year-old children from an Evanston, Illinois school were the subjects for three experiments designed to evaluate the effects of color, complexity, movement, and incongruity on children's visual attention. Computer generated displays were used to: (1) assess developmental trends among the three age groups, (2) test a novel methodology which allowed for the experimental manipulation of all relevant variables, and (3) evaluate the effects of all variables using the common dependent measure of relative viewing time. The meaning-process model, which predicts that attention should increase as a function of increasing information conflict or complexity, served as the framework for examining the results of the experiments. It was found that color and form complexity increased viewing time, that only form complexity interacted with age, and that movement and form incongruity increased attention. Five references are listed and four figures are appended. (Author/MER)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the American Psychological Association (Montreal, Canada, September 5, 1980).