Techniques are presented from successful athletic fund-raisers on how to structure a fund-raising program through an independent booster club, as part of the athletic department or as part of the total institutional development program. The handbook offers advice on building a program from scratch; organizing successful campaigns, involving coaches, athletic directors, and volunteers; lobbying through the legislature; raising money for women's programs; and using donor clubs and perquisites. Articles include: "Starting from Scratch" (George Bennett, Vanderbilt University); "Athletic Viability: Making it Happen" (Homer Rice, Georgia Institute of Technology); "Winning Techniques for Raising Funds" (Jack Thompson, Georgia Institute of Technology); "Chattanooga: Fast Track to Success" (Ian T. Sturrock, Bradley University); "Boosting Athletics with a Separate Club" (Andy Miller, Florida State University); "How a Booster Organization Raises Funds" (Charlie Barnes, Florida State University); "Lobbying the Legislature: How to Win Equity in Athletics" (Barbara Palmer, Florida State University); and "Endowing the Future" (Bud Callahan, University of Iowa Foundation. Sample materials from various universities are appended. (LC)