Proceedings of the 1980 meeting of the North Carolina Association for Institutional Research, which focused on the role of institutional research in institutional governance, are presented. Contents are as follows: "The Role of Institutional Research in Academic Program Evaluation: An Overview" (Dennis R. Hengstler); "The Role of Institutional Research in Academic Program Evaluation: Information from and about Students" (James L. Morrison); "Academic Program Evaluation and Faculty Quality" (Norman P. Uhl); "The Role of Institutional Research in Academic Program Evaluation: Information from and about Alumni" (Hugh Fuller); "The Use of Institutional Research Data in the Evaluation of Budget Requests" (Ben H. Romine); "Institutional Research for the College Trustee" (LaRose F. Spooner, Meredith McDonald, and Walter R. McDonald); "Institutional Research: In Search of a Definition" (Robert E. Fry and Sue Ann Walker); "Upper Division Enrollment and Program Production" (Leonard R. Ballou and Nancy Y. Lee); "Founding a Fact Book: One University's Approach" (Dorothy F. Sutton); "Developing a Predicted Grade Point Average Formula Using High School Grades: A Lesson in the Value of Cross Validation" (Linda K. Pratt, Norman P. Uhl, and Sandy H. Davis); and "College-Age and General Population Trends in North Carolina and the South" (Frances J. Ewing). The following abstracts are presented: "Model for Determination of Student Attrition: Causes and Trends" (H. David Keim, II and Alice F. Stevenson); "Recruiting and Retaining Nontraditional Students in Vocational Programs: A Model" (Linda Dillon); and "Development of Strategies to Improve Minority Student Retention Based upon a Synthesis of Research" (Jeff E. Smith and Norman P. Uhl). (SW)