ERIC Number: ED208678
Record Type: Non-Journal
Publication Date: 1981-Oct
Reference Count: N/A
PR Prototypes: A Guidebook for Promoting Foreign Language Study to the Public. Language in Education: Theory and Practice, No. 40.
Royer, Rosanne Gostovich, Comp.; McKim, Lester W., Comp.
This report offers help to teachers, teacher trainees, students, and local foreign language professional organizations in moving out of their traditional environments and into the community where they may identify natural constituencies and develop public support for foreign language programs. The first section presents an outline for a six-part interdisciplinary unit for foreign language and journalism teachers. The purpose of the unit is to prepare for the promotion of Foreign Language Week. The unit also illustrates how foreign language teachers can relate their curricula to other disciplines in their schools through the promotion of their programs. The second section presents a compilation of Foreign Language Week materials used in Washington State. It includes extensive examples and details on reaching various community constituencies. Section three presents a step-by-step process for presenting an educational issue to the community. A format is discussed for bringing together representatives of business, government, the media, civic organizations, and education. In the fourth section, examples of promotion and press pieces developed to use at the annual state foreign language conference as a public relations event are presented. Also included is a selected bibliography on public awareness. (Author/JK)
Descriptors: Advertising, Business, Community Support, Curriculum Development, Educational Policy, Government School Relationship, Instructional Materials, Journalism Education, Public Relations, Public Support, Second Language Learning
Center for Applied Linguistics, 3520 Prospect St., NW, Washington, DC 20007 ($14.95 hard cover, $7 paperback).
Publication Type: Guides - Non-Classroom; ERIC Publications
Education Level: N/A
Sponsor: National Inst. of Education (ED), Washington, DC.
Authoring Institution: ERIC Clearinghouse on Languages and Linguistics, Washington, DC.; Center for Applied Linguistics, Washington, DC.