ERIC Number: ED208037
Record Type: Non-Journal
Publication Date: 1977
Reference Count: N/A
Examining the Effects of Incentives on the Return Rates of Mailed Surveys.
Fuqua, Dale R.; Hartman, Bruce W.
Although the mail survey is an efficient method for collecting data, its major disadvantage of nonresponse bias is reflected in the number of studies conducted investigating the effects of incentives to increase response rates. Linsky (1975) reviewed studies investigating the use of incentives to increase mailed return rates and found inconsistencies regarding the efficacy of various incentives. The present study used two different approaches in an attempt to resolve inconsistencies found among articles regarding the use of incentives to increase mailed survey response rates. It was hypothesized that a uniform method of analysis for all articles might resolve the reported inconsistencies. This possibility was examined as Experiment I. In addition, it was hypothesized that pooling data across studies by summing the number of returned and total number of survey questionnaires at each treatment level might also resolve the reported inconsistencies. This approach was examined as Experiment II. The results of each experiment are discussed and a summary of the findings is reported. (Author)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: N/A