ERIC Number: ED207868
Record Type: RIE
Publication Date: 1980
Reference Count: 0
DataTrack 7: Women in the Labor Force.
American Council of Life Insurance, Washington, DC.
One of a series that compiles and interprets data from a variety of sources on one particular subject of interest to life insurance executives, this report deals with women in the labor force. It can be used in the design of new products and services, to meet changing consumer needs, the selection of new markets and marketing strategies, for the formulation of new advertising, and public relations generally. Most of the data sources used are governmental. The report presents a summary of the changing characteristics of working women, their employment patterns, their occupations and earnings, and attitudes toward finances, work, and family roles. Some questions and implications are also raised for consideration by life and health insurance companies. Tremendous changes have occurred over the past three decades in the women's labor force. Between 1950 and 1979 the number of women in the work force swelled by 136%--over 25 million women joined the labor force. The proportion of working mothers with preschool-age children tripled in the last 30 years. Women's employment in traditionally male occupations is on the rise but their representation in these job categories is still disproportionately low. Work related problems identified by women in various surveys focused on time problems; the lack of leisure time; and work and family scheduling problems. (Author/RM)
Publication Type: Reports - Descriptive; Numerical/Quantitative Data
Education Level: N/A
Authoring Institution: American Council of Life Insurance, Washington, DC.
Note: Pages 42-44 may not reproduce clearly from EDRS in microfiche or paper copy.