In October 1979, William Rainey Harper College (WRHC) conducted a survey of 300 high school seniors and 300 parents of high school seniors to determine: (1) the students' and parents' image of WRHC; (2) the students' post-graduation plans; (3) under what circumstances a student would change his/her mind and attend WRHC; (4) under what circumstances a parent would try to change his/her child's mind about not attending WRHC; and (5) under what circumstances the parent would attend WRHC. Responses were obtained from 81.7% of the students (N=245) and 87.7% of the parents (N=263). The study revealed that most of the parents (95.8%) and all of the students had heard of Harper and that the majority had good images of the school. Of the parents, 23.1% expected that their child would attend WRHC; however, only 14.3% of the students planned to attend. Over half (53.7%) anticipated attending a college other than Harper, while another 7.8% were undecided. Diverse circumstances were listed which would change students' minds toward attending Harper; however, 16.7% of the parents and 18.2% of the students felt the students would attend if Harper offered the desired program. While 22.9% of the parents indicated that they would attend Harper under no circumstances, 29.4% indicated they would attend if specific courses were offered. The study report details methodology and findings and includes the questionnaires. (AYC)