ERIC Number: ED207647
Record Type: RIE
Publication Date: 1981-Apr
Coast Community Colleges Community Telephone Survey, 1980. Report Number 4. Tuning in on Channel 50: A Demographic Comparison of KOCE Watchers and Non-Watchers.
Butler, Dennis G.
The telephone survey conducted by the Coast Community College District in 1980 provided considerable information about the community's awareness and viewing of the District's public broadcasting system (PBS) television station, KOCE. A comparison of responses about KOCE viewing and respondents' demographic characteristics revealed that level of formal education was an important factor in KOCE viewing. Respondents who had completed some college-level work were more likely to be aware of KOCE, to watch it, and to watch another PBS station, KCET. Type of residence also proved to be factor, with apartment dwellers much less likely to be aware of or watch KOCE than house or mobile home dwellers. People living in condominiums were highly aware of KOCE, but the least likely group to watch it. Age was also related to KOCE recognition and viewing patterns; those under 30 were less likely to be aware of the station and those under 40 were less likely to watch it. Newcomers to Orange County were less likely to be aware of or watch KOCE than long-time residents. Two additional characteristics which were important were student experience at the Coast Colleges and time since last formal schooling. Gender, ethnicity, income level, size of household, and the geographic area of residence were not found to be related to KOCE viewing or recognition. (Author/AYC)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Coast Community Coll. District, Costa Mesa, CA.