ERIC Number: ED207633
Record Type: RIE
Publication Date: 1981
Public Relations in the Community College: How to Start up an Operation, Determine the Program, and Master the Skills of Community College Public Relations.
Trent, Richard L., Ed.
This nine-chapter manual provides a practical guide to community college public relations (PR) for PR officers with expanding responsibilities. Chapter I explores the philosophy of community college public relations, considering the issue of community, the role of the PR director, and potential problem areas. Chapters II and III provide guidelines for establishing and maintaining good external and internal public relations, emphasizing in both cases the importance of comprehensive communications programs. Alumni relations are the focus of Chapter IV, which discusses factors in the establishment and maintenance of alumni associations. Chapter V outlines the resource materials and equipment needs of the PR office. Chapter VI provides suggestions for using visual graphics, enumerating, among other items, picture sources, equipment needs, and tips for good photographs. Chapter VII reviews several printing and large-scale distribution options available to the PR officer, presenting the advantages and disadvantages of each. Chapter VIII discusses the issues of administrative authority for the PR office, the PR officer's relationship to the president, and funding. Finally, Chapter IX recommends ways of gauging the effectiveness of PR programs. (AYC)
Descriptors: Administrator Role, Alumni, Alumni Associations, Community Colleges, Evaluation Criteria, Financial Support, Organizational Communication, Photography, Printing, Production Techniques, Program Costs, Program Evaluation, Public Relations, Reprography, School Community Relationship, Two Year Colleges
CASE Publications, P.O. Box 298, Alexandria, VA 22314 ($10.50).
Publication Type: Guides - Non-Classroom
Education Level: N/A
Authoring Institution: Council for Advancement and Support of Education, Washington, DC.