ERIC Number: ED207620
Record Type: RIE
Publication Date: 1981-Jun-25
Student Recruitment & Retention.
Tang, Esther D.
Proper student recruitment and retention programs can bring about sustained institutional holding power and subsequently greater financial solvency. In establishing such a program, the following premises should be accepted: (1) retention begins with recruitment of prospective graduates; (2) a high quality educational advisement program leads to increased student retention; (3) the quality of student/faculty interaction is a major factor in an institution's holding power; (4) student performance should be reviewed on a systematic periodic basis; (5) a strong advising program should be designed to provide accurate, consistent, and timely information to both student and advisor; (6) training programs should be developed for every group of personnel within the institution; (7) a college theme and logo should be used consistently on all brochures, letterheads, etc.; (8) the local television, radio, and newspaper media should be used to the fullest extent possible; (9) a collegewide recruitment and retention committee should be established; and (10) institutions must be willing to accept change and phase out less effective educational programs. The four major rules of recruitment retention may be summarized as recruit ethically, orient honestly, inform continuously, and advise developmentally. This paper is appended by a list of assumptions about recruitment activities, and a proposal for a retention project at Pima Community College (AZ) which details nine recruitment activities. (AYC)
Publication Type: Speeches/Meeting Papers; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the 1981 Pacific Region Seminar of the Association of Community College Trustees, "Blazing New Trails in the 80's" (Portland, OR, June 25-27, 1981). Best copy available.