ERIC Number: ED207513
Record Type: RIE
Publication Date: 1981-Apr
Persuasive Films: Techniques Used to Change Attitudes.
Simonson, Michael R.
This study was conducted to identify the specific techniques filmmakers use to plan and produce persuasive films and to determine if these techniques are related to six guidelines identified by Simonson in 1979 that, if included in the planning, production, or use of mediated instruction, will contribute to the development of desired attitudinal outcomes in learners. The present study sought to partially validate these research generated guidelines and to identify lists of specific techniques used by filmmakers in their persuasive films that are directly related to the guidelines. To gather data, a Film-Makers Survey (FMS) was developed and sent to 150 filmmakers listed in the 1980 Council on International Non-Theatrical Events catalog. Fifty-one questionnaires were returned, for a response of 34 percent. The results of this survey indicate that it is possible to point to several techniques that filmmakers consider important or effective for persuasive filmmaking, and these techniques are directly related to Simonson's guidelines. A 38-item bibliography and a copy of the questionnaire are provided. (LLS)
Publication Type: Reports - Research; Speeches/Meeting Papers; Tests/Questionnaires
Education Level: N/A
Sponsor: Iowa State Univ. of Science and Technology, Ames. Research Inst. for Studies in Education.
Authoring Institution: N/A
Note: Paper presented at the Annual Convention of the Association for Educational Communications and Technology (Philadelphia, PA, April 6-10, 1981). Not available separately: see IR 009 554.