The purpose of the Center for Helping Organizations Improve Choice in Education (CHOICE) project, the scope of its activities, and evaluations of the effectiveness of those activities are described. One major project goal was to encourage and facilitate institutional efforts to provide more complete and accurate information to prospective students. Project activities were organized in six primary areas: work with participating institutions, national clearinghouse on student consumer information, research on the role of information on student college choice, national linking service, dissemination activities, and impact on federal and state policy regarding student information. Research projects that pertained to the role of information in students' college choice concerned: the effectiveness and accuracy of college admissions practices; a case study of influences on students' college choice; and an assessment of college recruitment literature. Institutional outcomes for the 10 participating institutions in Project CHOICE include: the creation and development of new publications or products (e.g., films); the revision or expansion of existing publications; and the use of data for internal decision-making purposes. Goals of the linking service include: making low-cost consulting services available to institutions that wished to review and improve the information they provide to students, and to attract and involve a second-wave of 60 participating institutions. The staffing and location of Project CHOICE at the University of Michigan are described. Dissemination activities are described and suggestions for the management of large-scale, multi-institutional projects are given. (SW)