ERIC Number: ED207104
Record Type: RIE
Publication Date: 1977-Dec
For the Primacy of Speech Communication in Organizational Communication.
Based on a review of all organizational communication research published in 33 professional journals between 1966 and 1978, this essay describes the current status of the investigation of organizational communication. The first part of the essay is organized around Elwood Murray's model of a discipline and employs the typologies suggested by G. Goldhaber in 1974 and F. Kast and J. Rosenzweig in 1970. It examines (1) the internal/external, formal/informal, verbal/nonverbal, dyad/small group/public, and network domains of organizational communication research; and (2) the organizational units that have been studied, which include goals, structure, technology, psycho-social systems, and management. This first section concludes with the observation that organizational communication research is a maturing area of study that has not yet satisfied the criteria for calling it a discipline. The second half of the essay reviews salient features of the classical study of speech communication--including domain, theory, research methods, application, and ethics--and notes that the emerging discipline of organizational communication has much to gain by employing these features of the classical model. (RL)
Publication Type: Information Analyses; Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Speech Communication Association (63rd, Washington, DC, December 1-4, 1977).