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ERIC Number: ED207047
Record Type: Non-Journal
Publication Date: 1981-Aug
Pages: 34
Abstractor: N/A
Reference Count: N/A
A Critical Look at Critical Analysis.
Stevenson, Robert L.
Noting that in Europe there is a growing criticism of the largely American communication research tradition that focuses on individuals, this paper examines European-style "critical analysis," which looks at social systems. The paper first examines the criticism of American-style "administrative" research, and then discusses two problems of using the social system rather than the individual as the unit of analysis in communication research. Finally, it considers whether the more productive direction for mass communication research is education (the traditional American goal) or generalization (the typical European goal). (FL)
Publication Type: Information Analyses; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A