ERIC Number: ED206879
Record Type: RIE
Publication Date: 1979-Nov
Continuing Education for Business. Monograph 134.
Cooley, Max G.
Designed to review the changing pattern of adult education, this monograph focuses attention on the current situation and pivotal points of change confronting business educators. A discussion of philosophical foundations in adult education for business in chapter 1 provides definitions and discusses transition in adult education and importance of local efforts. Selected educational changes that will affect programs and delivery systems in adult education are reviewed. Chapter 2 considers the lifelong aspect of business education that incorporates the idea of education for vocational use, everyday living, economic education, and consumer education. The overview of adult business education at secondary and postsecondary levels in chapter 3 examines state planning for education; impact of lifelong learning, competency-based education, and innovative changes; and development of special programs for women and minorities. Chapter 4 addresses program planning and promotion, including business teachers as community resources, determining extent of adult education in the community, advisory boards, and marketing strategies, advertising, and promotion. Focus of chapter 5 is such guidance services for adults as career consulting and referral, placement, and followup. The final chapter concentrates on methods and materials. Readiness to learn and selection of materials and aids are discussed. (YLB)
Descriptors: Adult Education, Business Education, Career Development, Career Education, Community Resources, Competency Based Education, Continuing Education, Educational Change, Educational Objectives, Females, Futures (of Society), Guidance Programs, Lifelong Learning, Media Selection, Minority Groups, Program Development, Publicity, Secondary Education, Statewide Planning
Publication Type: Guides - Non-Classroom; Information Analyses
Education Level: N/A
Authoring Institution: South-Western Publishing Co., Cincinnati, OH.