ERIC Number: ED206364
Record Type: RIE
Publication Date: 1981
User's Guide to Educational Marketing: A Practical Approach for Responding to Community Needs.
Portland Community Coll., OR.
Developed by Portland Community College's (PCC's) Institute for Community Assistance, this guidebook provides checklists of steps that need to be followed in the development and delivery of new, experimental, and custom-designed programs for the community. The booklet begins by explaining the function of the Institute in assisting PCC staff in developing programs for the public and private sectors. It then covers 14 major topics: (1) identifying target customers in the private, public, non-profit, and small busines sectors; (2) planning for the first contact with the potential customer; (3) sitting down with the customer and assessing the educational and training needs of the organization; (4) assessing PCC's ability to deliver the services requested; (5) pricing the service; (6) writing a special agreement for contracted services; (7) promoting and publicizing the program; (8) arranging for textbooks; (9) dealing with employment, facilities, equipment, and support services requirements; (10) checking last minute details; (11) registering the students; (12) billing the customer; (13) evaluating the program; and (14) conducting a customer follow-up. Appendices provide a tuition pricing schedule, a sample special agreement for contracted services, and sample employment, registration, evaluation, and scheduling forms. (AYC)
Descriptors: Community Colleges, Community Needs, Contracts, Delivery Systems, Fees, Followup Studies, Inplant Programs, Outreach Programs, Program Development, Program Evaluation, Publicity, School Business Relationship, School Community Programs, School Community Relationship, School Registration, Textbooks, Two Year Colleges
Portland Community College, c/o The Institute for Community Assistance, 12000 S.W. 49th Avenue, Portland, OR 97219 ($8.95).
Publication Type: Guides - Non-Classroom
Education Level: N/A
Authoring Institution: Portland Community Coll., OR.
Note: Prepared by the Institute for Community Assistance.