ERIC Number: ED206287
Record Type: Non-Journal
Publication Date: 1981
Reference Count: N/A
Media Selection for Information User Training. Technical Report.
Elias, A. W.
Undertaken to determine reasons for the lack of success experienced by suppliers of scientific and technical information (STI) services in the promotion of their services to users, this study has identified the attitudes, settings, functions, needs and perceptions of the user audiences. A user panel, selected to interact with the education and marketing experts of such STI suppliers as Chemical Abstracts and Engineering Index, confirmed the original premise for the study, added the resolution of supplier images as a goal, and expanded the concept to include examination of communication channels as well as the educational promotional media. The panel discovered five user audiences, each with its own peculiar needs and interests: policy managers, technical managers, practitioners, intermediaries, and teachers. Major findings indicate that information is not perceived as a direct research tool by four of these five audiences, that the goals of suppliers are not clearly understood by users, and the degree of STI perception varies widely among the five audiences. Desired results based on these three basic situations are specified for each audience served and categories of educational approaches to STI are outlined, with suggestions for planning educational programs for STI and evaluating the results. (RAA)
Publication Type: Opinion Papers; Reports - Research
Education Level: N/A
Sponsor: National Science Foundation, Washington, DC.
Authoring Institution: BioSciences Information Service, Philadelphia, PA.