ERIC Number: ED206035
Record Type: RIE
Publication Date: 1981-Mar
Review of 1980 CPB Communication Research Findings.
Myrick, Howard A.; Keegan, Carol
This report presents the highlights of research activities conducted in 1980 by the Office of Communication Research (OCR), whose job it is to serve the information needs of five distinct entities: the United States Congress, national public broadcasting agencies, local public radio and television stations across the country, decision-making bodies within the Corporation for Public Broadcasting, and the general public. The purpose of the report is to identify patterns in the research findings that suggest the most critical information needs of the public broadcasting community and the most meaningful research approaches with which to address those needs. Studies are summarized under six major categories: (1) research on programing and audience trends, (2) minority and special interest audience research, (3) formative and diagnostic research, (4) development of improved methodologies for measuring audience interests and needs, (5) local station support, and (6) special studies. An additional section discusses the implications of the findings for future research. An annotated bibliography of OCR publications is appended. (FL)
Publication Type: Books; Information Analyses
Education Level: N/A
Authoring Institution: Corporation for Public Broadcasting, Washington, DC. Office of Communication Research.
Note: A number of figures may be marginally legible due to small print.