ERIC Number: ED206028
Record Type: RIE
Publication Date: 1981-May
Models of Arguments Using Multiple Bits of Evidence.
A study tested several different cognitive models of the way people use supporting arguments to arrive at belief in a claim. The models tested were (1) the model based on the assumption that human information processing is essentially logical; (2) R. S. Wyer's model; (3) the message-plus-context model; and (4) the weighted average model. One hundred fifty-six college students were administered a pretest, read one or two messages, and then were given a posttest. Each message contained three arguments supporting the same claim. The original outline for each message consisted of a series of three syllogisms, and the messages were written in such a way as to flesh out the premises. The results revealed theoretical and empirical support for the message-plus-context model, but comparably accurate predictions were also achieved from the Wyer and the weighted average models. (FL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the International Communication Association (31st, Minneapolis, MN, May 21-25, 1981).