ERIC Number: ED205600
Record Type: Non-Journal
Publication Date: 1980-Jun
Reference Count: N/A
Evaluation Information and Decision Making in Organizations: Some Constraints on the Utilization of Evaluation Research. Evaluation Design Project.
O'Reilly, Charles, III
In the past several years, evaluation researchers and practitioners have become concerned about the apparent failure to utilize evaluation information. A simplified model of decision making is presented, in which the decision maker is confronted with a situation requiring a choice, generates potential solutions, assesses the probabilities that a given alternative will lead to certain outcomes, and develops a preference ordering among outcomes. Two arguments are made: (1) that in organizations, participants have preferences for outcomes which reflect organizational as well as individual goals; and (2) that the decision process is one of bargaining and negotiation as various actors attempt to pursue their interests. In this political process, information becomes a potentially important, or threatening, commodity. This paper discusses the concept of "rationality" as it applies to organizational decision making and information use, the impact of organizational goals and incentives on the model already presented, and a number of potential biases in information processing which may affect the use of evaluation information. (Author/BW)
Publication Type: Information Analyses
Education Level: N/A
Sponsor: National Inst. of Education (ED), Washington, DC.
Authoring Institution: California Univ., Los Angeles. Center for the Study of Evaluation.