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ERIC Number: ED205228
Record Type: Non-Journal
Publication Date: 1981
Pages: 13
Abstractor: N/A
Reference Count: N/A
Marketing Model for Community College.
Chahin, Jaime
In order to survive projected enrollment decreases and to better serve nontraditional students, community colleges must develop marketing plans that make effective use of five community resources: local school system personnel, business and industry, civic and social service agencies, college personnel, and the local media. In approaching these groups, the college marketing team should: (1) provide concurrent enrollment programs for high school seniors, contact new high school graduates, and inform public school administrators and counselors of college services; (2) maintain communications with area businesses by including executives on advisory committees, purchasing goods and materials from local businesses, responding to industrial training needs, and informing employees of college programs; (3) secure the support of service agencies that help specific constituencies, such as senior citizens, the handicapped, or veterans; (4) assure that the expertise of college personnel is shared with the public at large; and (5) utilize both Spanish and English language media in publicizing campus events. The success of these marketing activities, which should be evaluated on a regular basis, will depend on effective communication and upon the student support services provided by the college. The report delineates step-by-step approaches for securing the support of each of the five groups discussed. (JP)
Publication Type: Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A