ERIC Number: ED205060
Record Type: Non-Journal
Publication Date: 1980-Oct-9
Reference Count: N/A
Corporate Support of Higher Education. Pressure for a Realistic Appraisal.
Smith, Hayden W.; And Others
The texts of three speeches on corporate giving to higher education are presented. In "The Potentials for Corporate Support of Higher Education--Realism Revisited," Hayden W. Smith outlines current corporate giving to education and trends in giving since 1950, a period during which changes in the law have encouraged the practice. These trends are compared to other sources of private financial support and the size of academic budgets. It is emphasized that a good case for corporate support cannot be made merely by the need and deserving character of the institution; each appeal for funding must show convincingly why it is in the interest of the prospective corporate donor to give the requested amount for the requested purpose. In "What Colleges and Universities Can Expect from Corporations," Doris J. O'Connor discusses what colleges and universities can expect of corporations: awareness of their needs, concern about their problems, and whatever action is within the corporations' means, to be of assistance. The reasons for Shell Foundation support are outlined (principally the need for competent manpower and for propagation of the profession of teaching), and the Foundation's main considerations in making donations are noted (the institution as a source of manpower, school quality, institutional control, and goegraphic location). Types of aid are suggested: ad hoc program support, structured programs that address the company's interests and/or needs, support of individuals' work, and joint action for public service. Hints are given for obtaining support. In "The Corporation Looks to the Campus," William A. Orme describes the General Electric Foundation's support of higher education, and explains that it is not entirely philanthropic but motivated by enlightened self-interest. These issues are considered: employee education, fund-raising expectations of institutions, alumni matching, resource allocation, minorities and women, lab equipment faculty shortages, college mortality, and preparing tomorrow's leaders. (MSE)
Descriptors: Educational Quality, Financial Needs, Fund Raising, Higher Education, Industry, Legislation, Philanthropic Foundations, Private Financial Support, Resource Allocation, School Business Relationship
Council for Financial Aid to Education, Inc., 680 Fifth Ave., New York, NY 10019.
Publication Type: Opinion Papers; Collected Works - Proceedings
Education Level: N/A
Authoring Institution: Council for Financial Aid to Education, New York, NY.