ERIC Number: ED204786
Record Type: Non-Journal
Publication Date: 1981-Aug
Reference Count: N/A
The Value of Attention in Researching Political Cognitions.
Acharya, Lalit; Hertog, James K.
A study of the role of the attention construct in the process of transforming specific newspaper and television media content into political knowledge involved a survey of 71 undergraduate students in an introductory journalism course. A review of the literature had revealed that the use of the attention construct had been infrequent in mass media research, while two other major types of media variables--exposure and reliance--had frequently been studied, particularly in relation to objective knowledge. Therefore, the study tested attention along with exposure and reliance against subjective and objective knowledge. During the week preceding the United States presidential elections in 1980, the students completed questionnaires that rated their exposure to and reliance on the media, their political interests, the importance they attached to selected political issues, their attention to candidates and to issues, and their objective and subjective knowledge of candidates' positions. Among the conclusions drawn from the study were that television exposure leads to certainty on political issues and that it is a person's own view of his or her knowledge that is likely to lead to its use in political behaviors such as voting. (AEA)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A