ERIC Number: ED204773
Record Type: RIE
Publication Date: 1981-Aug
Reference Count: 0
Teaching Students to Write the "Confirming Letter"--A Basic Tool for Public Relations Management.
In addition to providing a written record of a conference or meeting, the confirming letter helps the public relations practitioner assure that his or her objectives are being achieved. Timing, packaging and salutation, opening paragraph, and closing paragraph are important elements for an instructor to consider when teaching the confirming letter in a public relations course. Content and style must also be considered in order to frame the message in the most effective language. For public relations students to learn the managerial skill of writing an effective confirming letter, they must practice in realistic situations. In a class exercise that simulates realistic contexts, students form public relations agencies and bid for public relations contracts from campus and community organizations. Throughout the process, the students must carry on correspondence with one another, in the form of individual and collective confirming letters. After the outside clients have selected the agencies that will handle their "accounts," those groups not successful in landing clients must merge with the successful ones. Each of the groups must then send a confirming letter to the instructor, outlining the terms of the merger agreement as established in an exploratory session. (HTH)
Publication Type: Speeches/Meeting Papers; Guides - Classroom - Teacher
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (64th, East Lansing, MI, August 8-11, 1981). Parts may not reproduce clearly.