ERIC Number: ED204514
Record Type: Non-Journal
Publication Date: 1980-Jun
Reference Count: N/A
Industrial Marketing Curriculum Guide. Final Report, January 15-June 30, 1981.
Luft, Roger L.; Moore, James R.
This report presents a brief description of a project to develop materials toward a competency-based Industrial Marketing curriculum guide as well as materials developed by the project. The narrative section explains how two of three project objectives were accomplished: (1) identify entry positions and career ladders in the industrial marketing area which will be used by secondary, postsecondary, and adult educators in teaching and by trainers in business/industry and (2) identify and validate employment competencies. (Objective 3, to categorize and develop instructional objectives, was not accomplished.) The appendixes present all materials developed. Appendixes A and B provide the career ladders and job descriptions for three occupations: full-function wholesaling, limited-function wholesaling, and functional middlemen. The preliminary and revised validation instruments developed for use in the validation of the employment competencies are found in appendixes C and D. (YLB)
Descriptors: Adult Education, Career Ladders, Competency Based Education, Curriculum Development, Curriculum Guides, Distributive Education, Entry Workers, Industrial Education, Job Skills, Job Training, Marketing, Material Development, Merchants, Postsecondary Education, Secondary Education, Validity, Wholesaling
Publication Type: Guides - Non-Classroom; Reports - Descriptive
Education Level: N/A
Sponsor: Illinois State Office of Education, Springfield. Div. of Adult Vocational and Technical Education.
Authoring Institution: Southern Illinois Univ., Carbondale. Dept. of Vocational Education Studies.