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ERIC Number: ED204514
Record Type: Non-Journal
Publication Date: 1980-Jun
Pages: 86
Abstractor: N/A
Reference Count: N/A
Industrial Marketing Curriculum Guide. Final Report, January 15-June 30, 1981.
Luft, Roger L.; Moore, James R.
This report presents a brief description of a project to develop materials toward a competency-based Industrial Marketing curriculum guide as well as materials developed by the project. The narrative section explains how two of three project objectives were accomplished: (1) identify entry positions and career ladders in the industrial marketing area which will be used by secondary, postsecondary, and adult educators in teaching and by trainers in business/industry and (2) identify and validate employment competencies. (Objective 3, to categorize and develop instructional objectives, was not accomplished.) The appendixes present all materials developed. Appendixes A and B provide the career ladders and job descriptions for three occupations: full-function wholesaling, limited-function wholesaling, and functional middlemen. The preliminary and revised validation instruments developed for use in the validation of the employment competencies are found in appendixes C and D. (YLB)
Publication Type: Guides - Non-Classroom; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: Illinois State Office of Education, Springfield. Div. of Adult Vocational and Technical Education.
Authoring Institution: Southern Illinois Univ., Carbondale. Dept. of Vocational Education Studies.