ERIC Number: ED204510
Record Type: Non-Journal
Publication Date: 1981-Jun
Reference Count: N/A
Development of a Marketing Services Curriculum Guide II. Final Report (July 1, 1980-June 30, 1981).
Cluck, Janice Bona; Melliges, Pam
A one-year project was conducted to complete the marketing and distributive education curriculum guide series of the Illinois State Board of Education. The guides provide a competency-based approach to preparing students for employment in the marketing services area, the fastest growing area of marketing occupations. Objectives of the project were the following: (1) to develop a field test instrument to collect data which would lead to revision of the field test version, producing the final curriculum guides; (2) to disseminate field test copies of the curriculum guides to 200 locations in Illinois; (3) to conduct a field test of the real estate and business/personal services curriculum guides in order to collect data for final revisions; (4) to revise the field-tested curriculum guides; (5) to print 750 copies of the curriculum guides; and (6) to distribute the completed curriculum guides for use by secondary, postsecondary, and adult educators. Progress reports and a final project report (this document) were delivered to the Illinois State Board of Education as scheduled. Seven hundred fifty copies each of the business/personal services and real estate curriculum quides were delivered to the Illinois State Board of Education as specified in the objectives. (These documents are available through ERIC--see note.) (KC)
Publication Type: Reports - Descriptive
Education Level: N/A
Sponsor: Illinois State Office of Education, Springfield. Div. of Adult Vocational and Technical Education.
Authoring Institution: Southern Illinois Univ., Carbondale. Dept. of Vocational Education Studies.