ERIC Number: ED204438
Record Type: RIE
Publication Date: 1980
Reference Count: 0
Pretesting in Health Communications: Methods, Examples, and Resources for Improving Health Messages and Materials. Revised.
National Cancer Inst. (NIH), Bethesda, MD.; Department of Health and Human Services, Washington, DC.
This booklet presents techniques used by the Office of Cancer Communications of the National Cancer Institute for pretesting health education materials for professional, patient, and public audiences. The approaches and experiences of other health organizations are also reviewed. Described are principles of pretesting and how pretesting can be incorporated into materials development. Some of the methods considered include questionnaires and individual and group interviews. Also discussed are resources needed to conduct pretesting research. A fundamental premise of the booklet is that health communication programs must be based on an understanding of the needs and perceptions of their target audiences. A glossary of pretesting terms and a bibliography are appended. (APM)
Publication Type: Guides - General
Education Level: N/A
Authoring Institution: National Cancer Inst. (NIH), Bethesda, MD.; Department of Health and Human Services, Washington, DC.
Note: Some photographs and drawings may not reproduce.