ERIC Number: ED203919
Record Type: Non-Journal
Publication Date: 1976-Mar
Reference Count: N/A
The Role of the Professional Educator as the College Development Officer. Resource Paper No. 7.
Wattenbarger, James L.
College developmental officers must be professional educators who work within an administrative team along with the president, dean of instruction, the student development officer, and the college business officer. While the members of this team should understand the principles of management, they must also appreciate the institution's collegiate goals relating to accountability, the accommodation of varying student backgrounds, open admissions, community education, institutional evaluation, and staff and program development. A 1962 study suggested that the functions of the development officer should include: (1) securing acceptance of the college's goals; (2) keeping staff and the public informed of the decisions of the board; (3) releasing information about the college to the mass media; (4) supervising the production of promotional materials; (5) promoting bonds of loyalty with alumni and other groups; (6) administering campus planning; (7) presenting the college's needs to philanthropic organizations; (8) interpreting the college's fiscal program for the board; and (9) promoting the interests of the college before government agencies. Though federal legislation since 1962 has narrowed the responsibilities of the development officer to fund-raising, this official must nonetheless develop resources with college goals in mind and must be a professional educator with an understanding of the total college program. (JP)
Publication Type: Speeches/Meeting Papers; Opinion Papers
Education Level: N/A
Authoring Institution: National Council for Resource Development, Washington, DC.