ERIC Number: ED203364
Record Type: Non-Journal
Publication Date: 1981-Aug
Reference Count: N/A
Parental Influence on Student Values, Attitudes toward and Use of the Mass Media.
Einsiedel, E. F.; Winter, James P.
A study was conducted to examine the influence of parents' attitudes toward and use of media on their college-age children's media use and attitudes. Telephone interviews were conducted with 400 university students in the Northeast, and a questionnaire was sent to their parents. Both instruments measured media use variables, attitudes toward the media, and background information, including amount of family political discussion and activity, parental control over television viewing, and influence on newspaper and magazine reading. The results showed that student attitudes about the media could be predicted from the parents' media attitudes and from their behavior, or media use, for the same medium and for different media. Students' behavior, or media use, could also be predicted from parents' media attitudes as well as their behavior, for the same medium and for different media. Thus, both parents' attitudes and their behavior must be considered when predicting their influence on their children's media attitudes and use. (The questionnaire used in the study is appended.) (HTH)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A