ERIC Number: ED203038
Record Type: RIE
Publication Date: 1979
Role of Television Models in Children's Career Decision-Making.
Dunlap, Lonnie Jean
A research study evaluated the effect of televised (vicarious) models on children's occupational perceptions relevant to career decision making. It was hypothesized that (1) viewing nontraditional occupational sex role models would decrease occupational sex-typing, (2) decrease in occupational sex-typing would be enhanced by social approval (reinforcement), and (3) decrease in sex-typing would generalize to nonmodeled occupations. The treatment stimulus was a career education videotape. Version 1 consisted of seven occupations portrayed by traditional sex role models and version 2 of nontraditional models. A reinforcement component administered by the classroom teacher was added to one of the nontraditional treatment groups, in the form of social approval. Subjects were three classes of second graders and four classes of third graders in Pasco, Washington. Classrooms were randomly assigned to four treatment groups which viewed the traditional career education videotape, viewed the nontraditional one, viewed the nontraditional one and participated in a discussion session, or served as control group. A Select-A-Worker pretest/posttest measured change in children's sex-typing of occupations and effect of vicarious modeling on personal choice. Data strongly supported the nontraditional modeling effect, did not support increased effectiveness of reinforcement, and tended to disconfirm a generalization effect. (YLB)
Descriptors: Career Choice, Career Development, Career Education, Childhood Attitudes, Decision Making, Elementary Education, Generalization, Grade 2, Grade 3, Nontraditional Occupations, Observational Learning, Occupations, Reinforcement, Role Models, Sex Fairness, Sex Role, Sex Stereotypes, Social Reinforcement, Television Viewing, Videotape Recordings
Publication Type: Dissertations/Theses - Masters Theses; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Note: Master's Thesis, Washington State University. Not available in paper copy due to light print.