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ERIC Number: ED202998
Record Type: Non-Journal
Publication Date: 1979-Sep
Pages: 401
Abstractor: N/A
Reference Count: N/A
Indiana Distributive Education Competency Based Model.
Davis, Rod; And Others
This Indiana distributive education competency-based curriculum model is designed to help teachers and local administrators plan and conduct a comprehensive marketing and distributive education program. It is divided into three levels--one level for each year of a three-year program. The competencies common to a variety of marketing and distributive occupations form the bases for levels 1 and 2, while common competencies for marketing management positions supply the foundation for level 3. Modified learning objectives, suggested learning activities, and appropriate materials are matched for each competency. Topics covered in level 1 include the scope and role of distributive education, career development, and fundamentals of selling and sales communication; written and oral communications and mathematics in marketing and distribution; personal development, human relations, and ethics; and American business and the free enterprise system. Level 2 covers such additional areas as marketing strategy and promotional mix, product and service technology, stock control and facility safety, and sales promotion. Marketing management competency development in such areas as human relations, communications, mathematics, sales promotion, merchandising, operations, and administration and supervision are outlined in level 3. A bibliography and the addresses of publishers and references are included after level 3. (MN)
Publication Type: Guides - Classroom - Teacher; Guides - Non-Classroom; Reference Materials - Bibliographies
Education Level: N/A
Audience: N/A
Language: English
Sponsor: Indiana State Board of Vocational and Technical Education, Indianapolis.
Authoring Institution: Indiana State Dept. of Public Instruction, Indianapolis. Div. of Vocational Education.; Ball State Univ., Muncie, IN.; Indiana State Univ., Terre Haute.
Identifiers - Location: Indiana