ERIC Number: ED202834
Record Type: RIE
Publication Date: 1980
How to Communicate Your Sports Message to the Media, Gain Rapport, and Enhance Media Coverage of Your Sport.
Flarup, Tamara J.
Suggestions are listed for athletic coaches to develop and use media contacts in television, radio, and newspapers to promote athletic programs. The main concepts are: (1) know your media contacts, and let them know that you are available for questioning; (2) know the kinds of information they want; (3) be aware of and observe deadlines; (4) show that you are a valuable news source by recognizing the types of news items that are interesting and timely; and (5) be accurate, consistent, and persistent. Pursuing media contacts may mean initiating the relationship with news personnel, including the sports editor. Ideas for increasing media interest include giving sports luncheons, open houses, and media passes to publicize sports events. Some ways to think of news items are in terms of unusual angles, accomplishments, seasonal timeliness, and visual presentation for television. A list of do's and don'ts advises promptness, care in off-the-record remarks, and points of etiquette in dealing with editors of news stories. (FG)
Publication Type: Guides - Non-Classroom
Education Level: N/A
Authoring Institution: N/A