ERIC Number: ED202506
Record Type: RIE
Publication Date: 1981-Apr
Strategic Planning and Program Evaluation in the Community College.
Kennedy, William R.
While program evaluations at most community colleges provide decision-makers with tactical data relating to past or current budget and enrollment statistics, there is an increased need to evaluate programs on the basis of long-term strategic information relating to projected market forces such as the future economic health of the community or expectations for future state funding. Indeed, tactical program evaluation techniques, which monitor input, process, and output variables such as enrollment, student/faculty ratios, and costs per student credit hour, provide voluminous data reports which, while serving the needs of external funding agencies, are of little value to the time-pressed administrator. Accordingly, many administrators are leaving these short-term, tactical considerations to middle-managers and concentrating instead on a strategic mode which evaluates the program's contribution to the institution's long-term goals and mission. This mode requires that a program be evaluated in light of real community needs; that evaluation take into account prognosticative data such as the projected future job market; and that budgeting incorporate both a short-term operational budget and a long-term strategic budget. Such a long-term orientation will allow administrators to plan ahead for potential problems, rather than simply react after the fact. (JP)
Publication Type: Speeches/Meeting Papers; Opinion Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the American Educational Research Association (Los Angeles, CA, April 13-17, 1981).