ERIC Number: ED202066
Record Type: Non-Journal
Publication Date: 1981
Reference Count: N/A
Effects of Recipient Posture on Persuasion.
Heesacker, Martin; Petty, Richard E.
Sixty-five female undergraduate students who were either standing or reclining listened to a tape-recorded counterattitudinal speech containing either strong or weak arguments. Their evaluations revealed a significant interaction between posture (standing or reclining) and quality of arguments (strong or weak) on a measure of attitude change. Strong arguments became more convincing and weak arguments became even weaker when the subjects listened to the arguments in the reclining condition. Standing subjects reported being more distracted from attending to the message than did reclining subjects; they also were less persuaded by strong arguments and more persuaded by weak arguments than were reclining subjects. These results support an information processing explanation of the effects of posture on persuasion. (RL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A