ERIC Number: ED201966
Record Type: RIE
Publication Date: 1981-Apr
Do Television Commercials Offered During Children's Viewing Hours Require Any Reading Skills?
Hart, Karen J.
A study was conducted to evaluate television commercials based on their reading (or print) content. Commercials aired on the three major networks during Saturday morning programing were viewed for six consecutive weeks. Each commercial was analyzed to determine how it used printed words to sell a product. The results revealed that the printed word was virtually nonexistent in commercials aimed at children. (FL)
Publication Type: Reports - Research; Dissertations/Theses - Masters Theses
Education Level: N/A
Authoring Institution: N/A
Note: M. A. Thesis, Kean College of New Jersey.