ERIC Number: ED201890
Record Type: Non-Journal
Publication Date: 1980
Reference Count: N/A
Marketing and Distributive Education Curriculum Guide.
Michigan State Univ., East Lansing. Coll. of Agriculture and Natural Resources Education Inst.
This research-based curriculum guide for a secondary marketing and distributive education program covers 12 institutional areas. They are advertising, communications, display, human relations, management, mathematics, merchandising, operations, product/service technology, sales, economics of marketing, and employability skills. A content outline is followed by 12 sections, each devoted to one of the instructional areas/duties, in which are contained task statements, achievement indicators, criteria, and related IDECC (Interstate Distributive Education Curriculum Consortium) competencies. Student achievement records in the next section include a form for recording student skill performance, suggested school year training plan, and class achievement record. A suggested cooperative education student training agreement is then provided. Another section includes several suggestions for a school store. The final section contains learning activities related to the tasks under the various instructional areas/duties. The resources needed are indicated. (YLB)
Descriptors: Advertising, Business Administration, Communications, Competency Based Education, Course Content, Curriculum Guides, Display Aids, Distributive Education, Economics, Employment Potential, Human Relations, Job Skills, Learning Activities, Marketing, Mathematics, Merchandising, Personnel Management, Salesmanship, Secondary Education
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Sponsor: Michigan State Dept. of Education, Lansing. Div. of Vocational Education.; Michigan State Board of Education, Lansing.
Authoring Institution: Michigan State Univ., East Lansing. Coll. of Agriculture and Natural Resources Education Inst.