ERIC Number: ED201551
Record Type: RIE
Publication Date: 1981-Apr-24
Emotional Correlates of Identifiable Urban Sites.
White, Michael J.
Results of a study to determine emotional responses to a city's environmental display are reported. The sample consisted of 148 residents from various socioeconomic and occupational categories in Muncie, Indiana. Similar to cognitive mapping research, the procedure was to show slides of randomly selected sites in the city for participants to identify according to half, quadrant, and street intersection. Responses were defined according to three dimensions: pleasure, arousal, and dominance. Pleasure is defined by adjective pairs such as happy/unhappy or comfortable/uncomfortable. Arousal is determined by adjective pairs such as stimulated/relaxed and excited/calm. Dominance is based on the extent to which an individual feels unrestricted or free to act. Results indicate that perception of a site as pleasant has little influence on memory of it. Sites rated as high in arousal were consistently shown to be sites residents could easily identify. This result presents a compelling case for the role of increases in arousal as a sufficient condition for reinforcement and learning. Research on factors which create arousal suggests sites determined as visually, inferentially, and functionally distinctive (e.g., a large building, a unique building, and a bus station) are most likely to be rated as arousing. (Author/KC)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at Annual Convention of the Eastern Psychological Association (52nd, New York, NY, April 24, 1981).