ERIC Number: ED201021
Record Type: RIE
Publication Date: 1981-Apr
Curricula Which Maximize the Marketability of Graduates in Telecommunications: Radio-Television-Film.
Elmore, Garland C.
Presently there are nearly 20,000 undergraduate majors in broadcasting, with the majority enrolled in speech communication departments. However, estimates hold that at best only one-half of those seeking positions in television will actually find them. This indicates the need for a media student to receive a good general education in areas other than communication and to receive specific production/management training in nonbroadcast media. A nonbroadcast institutional media program should be founded on the study of basic communication and should provide training in methods of systematically analyzing alternative approaches to meeting specific behavioral objectives and of designing effective instructional and persuasive messages that make use of appropriate media. It should provide concentrated study of production principles and techniques through directed practice and drill in small-format television and synchronous sound/slide program preparation and should progressively increase student responsibility through full production management of all aspects of planning and execution. The program should also provide opportunities to supplement production courses with those in administration and management, technical operations and engineering, and performance; and should incorporate professional practices or internship opportunities for seniors in corporate or institutional settings. (HOD)
Publication Type: Speeches/Meeting Papers; Opinion Papers; Guides - Non-Classroom
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Central States Speech Association (Chicago, IL, April 9-11, 1981).