ERIC Number: ED200292
Record Type: RIE
Publication Date: 1981-Feb
Coast Community Colleges Community Telephone Survey 1980, Report Number 2. The Coast Message: An Examination of the Extent to Which Basic Marketing Efforts Are Reaching the Community.
Butler, Dennis G.
As the second in a series of eight reports detailing the findings of a community telephone survey conducted by the Coast Community District in 1980, this three-part report examines study findings related to the extent to which the District's marketing information reaches community residents and the degree to which residents take advantage of District programs. The first section of the report assesses respondents' familiarity with the District's three colleges. Major findings in this section reveal that 99% were familiar with at least one of the colleges and that 54% were familiar with all three. The second section identifies the information sources through which the respondents learned about the colleges. Findings presented here indicate that the four most commonly used sources were brochures (79%), class schedules (47%), personal contact (17%), and newspapers (10%). The final section of the report details the percentage of respondents who had attended one of colleges and their satisfaction with their college experience. Findings presented in this section reveal that 48% had either formerly attended a District college or were currently attending one. Each of the report's sections examines the statistical correlation of the findings with varying demographic characteristics of the respondents. (JP)
Publication Type: Reports - Research; Numerical/Quantitative Data
Education Level: N/A
Authoring Institution: Coast Community Coll. District, Costa Mesa, CA.