ERIC Number: ED200049
Record Type: Non-Journal
Publication Date: 1980-Nov
Reference Count: N/A
The Use and Analysis of Uncommon Forms of Address: A Business Example.
In every situation, many factors are involved in the choice of a particular form of address and there is usually more than one acceptable form. The setting for this study is the office of the director of a large business organization. The focus is a description of address forms used by a person holding the position of director of a committee, an ambiguous position in the organizational hierarchy. The particular factors that are significant here are status and intimacy. The ways that first names and nicknames are used within the committee office indicates that in that context, intimacy is a more important consideration in the choice of address forms than is status. A new compromise form of address, first name plus last name, was invented by the committee-director for use with the associate directors as a way of avoiding using either first name or title plus last name. Use of this particular address form is interpreted as a means of calling attention to the committee-director's ambiguous status as well as the low intimacy factor. (AMH)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Southwest Educational Development Lab., Austin, TX.