ERIC Number: ED199791
Record Type: Non-Journal
Publication Date: 1981-Mar
Reference Count: N/A
Minority Broadcasting Ownership.
Taylor, Shirley Diane
A national effort has emerged to foster ownership of broadcasting facilities by members of racial and ethnic minorities. The Federal Communications Commission (FCC), the courts, the executive branch of government, and members of congress, have all backed the case for more minority ownership in the broadcasting industry. Special interest groups, such as the National Association of Broadcasters, have also helped by providing technical and financial assistance to minority group owners. As a result, the number of minority owned media has increased dramatically over the past two decades. While the future appears bright, it is clearly not without problems. Minorities face unique problems in programing material suited for their audiences. In addition, the problems of attracting advertising dollars and obtaining accurate ratings of audiences loom large for the minority broadcaster. (FL)
Publication Type: Collected Works - General; Information Analyses
Education Level: N/A
Authoring Institution: Freedom of Information Center, Columbia, MO.