ERIC Number: ED199788
Record Type: RIE
Publication Date: 1981-Apr
Oral Communication Apprehension: Reconceptualization and a New Look at Measurement.
McCroskey, James C.
Noting that the communication apprehension (CA) construct advanced more than a decade ago is restricted to talking, this paper points out that the construct now encompasses all modes of communication, including writing and singing. The first section of the paper examines current conceptualizations of the CA construct and compares these to other constructs that have recently been advanced, particularly those of stage fright, reticence, unwillingness to communicate, predispositions toward verbal behavior, shyness, and audience anxiety. The second section of the paper discusses the CA types (trait-like, generalized-context, person/group, and situational), causes, and effects. The third section evaluates several measures of the different types of CA and concludes that an instrument is available to measure situational and person-group CA, some forms of generalized-context CA, but not other types. In addition, it suggests that satisfactory instruments are available to measure trait-like CA concerned with writing and singing, but not that concerned with talking. The paper then proposes a new measure of trait-like CA that concerns talking to other people--the Personal Report of Communication Apprehension-24. Copies of the various instruments examined are appended. (FL)
Publication Type: Information Analyses; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Central States Speech Association (Chicago, IL, April 9-11, 1981).