ERIC Number: ED198841
Record Type: RIE
Publication Date: 1980-Nov-14
Reference Count: 0
Professional Simulations in Marketing & Distributive Education.
Elias, John E.; Smith, Clifton L.
Instructions are provided for six simulations that are designed to hone the administrative and decision-making skills of future marketing instructors and program coordinators at community colleges. Each simulation is designed to last 45 minutes, with the final 15 minutes used for assessment and feedback. For each activity, participant instructions are presented first, indicating the competency to be practiced, establishing performance objectives, and describing a setting. Then instructions and suggestions are provided for the evaluator, who also plays a role in the simulation. Finally, structured assessment/feedback forms are presented. The simulations require the participant to: (1) describe to a business representative (played by the evaluator) the benefits of participation in the school's internship program; (2) convince an administrator of the importance of active program advisory committees; (3) explain the role of advisory committees to a potential member and solicit his/her involvement; (4) explain to a new counselor the type of student who would benefit from the applied marketing program; (5) develop guidelines for applied marketing internships and explain them; and (6) recommend that an academically oriented middle-management program become a vocational marketing program. (AYC)
Publication Type: Guides - Classroom - Learner; Guides - Classroom - Teacher
Education Level: N/A
Authoring Institution: N/A