ERIC Number: ED197793
Record Type: Non-Journal
Publication Date: 1980-Dec
Reference Count: N/A
Coast Community Colleges Community Telephone Survey, 1980. Report 1, Coast Conversations: An Overview of the 1980 Community Telephone Survey and Demographic Description of the Respondents.
Butler, Dennis G.
A telephone survey of area residents was conducted by the Coast Community College District during Spring 1980 to assess citizen awareness of the District's programs and to determine area educational needs. Approximately 4,800 individual telephone numbers were dialed to obtain completed interviews with 546 residents, representing a geographically stratified random sample of the District's population (N=337,000). In addition to demographic data, the structured interviews solicited information on the respondents': (1) familiarity with the District's colleges; (2) past association with the colleges; (3) educational interests and plans; (4) attendance at and interest in community service events sponsored by the District; (5) familiarity with the District's public television system; and (6) perceptions of the importance of seven aspects of the California community colleges' mission. Selected findings indicate that 99% of the respondents were familiar with at least one of the District's colleges and that 87% felt that direct mail was the best way to publicize District programs. Of the 47% of the respondents planning to take a course, 84% planned to do so at one of the District's colleges. The most predominant reason for wanting to take a course was personal enjoyment, followed by occupational training. The study report summarizes findings and provides a demographic profile of the respondents. (JP)
Descriptors: Age, College Role, Community Colleges, Community Study, Demography, Educational Attainment, Educational Demand, Educational Needs, Ethnicity, Females, Geographic Distribution, Males, Multicampus Districts, Needs Assessment, Public Television, Publicity, Sampling, School Community Relationship, Two Year Colleges
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Coast Community Coll. District, Costa Mesa, CA.