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ERIC Number: ED197791
Record Type: RIE
Publication Date: 1980-Nov
Pages: 8
Abstractor: N/A
Reference Count: 0
Selling Your Program: Marketing Strategies for a Tutorial or Learning Assistance Program.
Schulman, Sandra
Several strategies can be used in gaining campus-wide acceptance of new tutorial programs or other support services. First, publicize the service at least one semester in advance through marquee signs, fliers, and participation in appropriate campus events and activities. Second, make instructional staff aware of the fact that the tutorial program exists to meet their needs. Third, avoid resentment on the part of colleagues by keeping a low profile and letting improved student achievement speak for itself. Fourth, do not expect aid from administrators or instructors in carrying out the planning, operations, and evaluation tasks required of program management. Fifth, accept criticism, backbiting, and a lack of appreciation for accomplishments as part of the everyday routine. Sixth, be willing to share program methods and innovations with the college community. Seventh, practice patience in convincing authorities of the need for additional services. Eighth, maintain rigid documentation, including records of the number of students served and the percentage whose grades improve. Ninth, try to document positive feedback from students or others in writing. And finally, accentuate the positive and avoid non-productive griping. The success of the tutorial program will help the college realize the overall goal of offering realistic support to students seeking skill and intellectual development. (JP)
Publication Type: Speeches/Meeting Papers; Guides - Non-Classroom
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Conference of the California Community College Tutorial Association (San Francisco, CA, November 1980)