ERIC Number: ED197500
Record Type: RIE
Publication Date: 1979
Reference Count: 0
The Reno Report: Rejuvenating Public Confidence in Education.
National Association of State Education Department Information Offices, Arlington, VA.; Council of Chief State School Officers, Washington, DC.
The rejuvenation of sagging public confidence in education through better communication was the focus of the conference. Four specific objectives were outlined: (1) to improve the ability of educators to assess public attitudes toward and interest in public education; (2) to assess the impact of different media forms on public attitudes; (3) to improve educators' ability to communicate with the public through various media forms; (4) to improve the ability of educators and members of the media to work cooperatively to meet the education information needs of the public. A synopsis of each speaker's presentation is given. Hubbel indicated that the attitudes and beliefs of the public have changed. Banach offered tactics to use to win public confidence. Bagin stated that state education agencies must make effective communication a priority. Marx made the point that effective communication with the public begins with effective communication with district employees. Presentations were also made by the education writers' workshop and the National Association of State Education Department of Information Officers panel. Suggestions for talking to reporters and a list of the most common questions asked by reporters are included. (Author/JK)
Descriptors: Communication Skills, Credibility, Educational Attitudes, Elementary Secondary Education, Mass Media, Public Opinion, Public Relations, Publicity, School Community Relationship, School Support
Council of Chief State School Officers, 379 Hall of the States, 400 N. Capitol St., N.W., Washington, DC 20001 (free).
Publication Type: Collected Works - Proceedings
Education Level: N/A
Sponsor: Mott (C.S.) Foundation, Flint, MI.
Authoring Institution: National Association of State Education Department Information Offices, Arlington, VA.; Council of Chief State School Officers, Washington, DC.
Note: Summary of a conference (Reno, NV, July 22-25, 1979).