ERIC Number: ED197385
Record Type: RIE
Publication Date: 1980
What Do You Mean By That? The Art of Speaking and Writing Clearly.
Ryckman, W. G.
Intended for professionals who wish to improve their confidence as well as their ability to speak and write clearly, this book contains practical information about effective communication. The first section of the book discusses the techniques of persuasive public speaking, including ways to break the ice, formal speeches, presentations, other speech forms, and the use and misuse of words. The second section explains the basics of good writing, emphasizing the phrasing and organization rather than the rules of grammar. It gives special attention to the preparing and writing of business reports. Both sections contain hints that cover not only proper form and etiquette, but also ways to attract and hold listening and reading audiences. (FL)
Descriptors: Business Communication, Communication Skills, Guides, Persuasive Discourse, Professional Personnel, Public Speaking, Speech Skills, Technical Writing, Writing Skills
Dow Jones-Irwin, 1818 Ridge Rd., Homewood, IL 60430 ($12.95 cloth)
Publication Type: Books; Guides - Non-Classroom
Education Level: N/A
Authoring Institution: N/A